Buku ini dialihbahasakan oleh redaksi majalah Marketing : P.J. Rahmat Sutanto, MM, David S. Simatupang S.Sos, Ivan Mulyadi, ST.
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information, but how we interact and communicate with one another on a global scale. One of the bestselling books in the industry, Understanding Digital Marketing is a practical, no-nonsense guide to online marketing, the rules of new media and understandi…
HE FAILSAFE FORMULA FOR TURNING NO INTO A SALE "Salespeople will love reading this book because it deals with reality. Objections and rejections are behind every corner, under every rug and they can trip up a good sales opportunity every time. Jeb shines a light on all of it, exposing how salespeople must shift the way they think about objections and the skills for handling them and closing …
"Clear Teamwork! dalam Bisnis memberikan gambaran praktis yang didukung teori yang relevan tentang efektivitas promosi dalam menentukan kinerja marketing, di mana kerja tim (team work) dalam promosi merupakan solusi yang ditawarkan. Bagaimana strategi membangun sebuah tim promosi yang efektif dituliskan dengan gaya menulis yang praktis, sederhana, dan disertai dengan contoh-contoh konkret yang …