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Understanding Digital Marketing

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information, but how we interact and communicate with one another on a global scale.

One of the bestselling books in the industry, Understanding Digital Marketing is a practical, no-nonsense guide to online marketing, the rules of new media and understanding the new generation of digital consumers. Clear, informative and entertaining, it demonstrates how to harness the power of digital media and use it to achieve the greatest success in business.

This fourth edition has been thoroughly revised to cover the latest industry developments. Including new chapters on native advertising, the internet of things and video marketing, it also contains a wealth of expert contributions from a wide range of individuals and organizations.

Ketersediaan
P00093BI658.800285 DAM u 1Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.800285 DAM u 1
Penerbit
London : Kogan Page.,
Deskripsi Fisik
xxxvi + 424 halaman
Bahasa
English
ISBN/ISSN
9780749478438
Klasifikasi
658.800285
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
Cet. 4
Subjek
Marketing
digital
ekonomi digital
Info Detail Spesifik
Buku berwarna biru dengan icon digital
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
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